Why Keeping Avengers 4's Title A Secret Has Backfired, According To Kevin Feige

By  at August 31, 2022  , , ,  No comments
Why Keeping Avengers 4's Title A Secret Has Backfired, According To Kevin Feige

In 2014, when Marvel Studios announced its exciting and ambitious Phase 3 slate of films, the culmination of that slate was set to be Avengers: Infinity War Part II. However, along the way, that changed with the movie releasing this week(!) to be titled Avengers: Infinity War, sans Part I and the title of Avengers 4 being kept a secret. Naturally, because this is Marvel and speculation is part of the fan experience, this has led to much curiosity about the Avengers 4 title and what it means for the future of this cinematic universe. But according to Marvel Studios President Kevin Feige, keeping the title of Avengers 4 was never meant to be such a big deal, as he explained:

I've said before, it's gotten entirely out of hand. And now will have no chance to living up to any expectations of what it's gonna be. And it sort of backfired, if I'm honest with you, because the notion was to not talk about it so the focus was to be on [Infinity War].

Kevin Feige's explanation to IGN makes sense. Marvel and Disney as a whole tend to like to keep the focus and promotion on the film that is coming out next versus having people look too far ahead. That is why you didn't see anything from Solo: A Star Wars Story before The Last Jedi released or Rogue One before The Force Awakens. With Marvel having announced its slate, that does make things trickier, but you still don't see much from a film until it's the next in line for release. (Although we have gotten a trailer for Ant-Man and The Wasp at this point.) Avengers: Infinity War is the biggest Marvel movie ever, so it is unsurprising that the studio is doing it's best not to shortchange it by letting the focus shift to what's next. Despite that, with this franchise, perhaps more so than any other save Star Wars, secrecy of any kind breeds speculation and hype. So now, Marvel is in the unenviable position of needing a title to blow people away because of all the fervor around what the movie will be called.

As Kevin Feige mentioned, the excitement around the Avengers 4 title may have gotten out of hand, to the point it will never live up to expectations, but to be fair, not everyone has played down the importance of the title. The Russo brothers recently implied that the title of Avengers 4 should scare us. That is not the best recipe for hype reduction. There has also been speculation that the title itself is a spoiler and could give away something about what happens in Infinity War. When Infinity War Part II was unnamed, we heard that it was because this isn't a true two parter and these are separate stories with a narrative thread, but that very ambiguity is what makes the title of Avengers 4 so interesting. If it is Avengers: Infinity Gauntlet, we would know that Thanos gets all the bling he's after, and if it is something like Secret Wars or Annihilation we would know that the Thanos arc is wrapped up in one film.

The way this secrecy backfired does make me wonder if Marvel will announce its full Phase 4 slate ahead of time after Avengers 4. It is cool to know what's coming and get excited for it, but it would have also been a ton of fun to walk into Infinity War not knowing what was coming next, only for the credits to read, "The Avengers will return next year." I have a feeling that Marvel will play things much closer to the vest next time around.

We've heard in the past that the title of Avengers 4 won't be revealed until some time after Infinity War. While we don't know exactly how long after we will have to wait, the clock starts ticking this week as Avengers: Infinity War hits theaters on April 27th. Here's what we know about the upcoming film.





Rocketman Has Screened, See What People Are Saying May 16, 2019 cinemablend Leave a Comment 5 minutes ago On the heels of the worldwide box office phenomenon known as Bohemian Rhapsody comes another tribute to a popular music icon who rose to fame in the '70s and loved to don a glittery get-up: Rocketman.
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Dwayne Johnson Was Originally Told To Be More Like George Clooney Or Brad Pitt

By  at August 30, 2022  , , ,  No comments
Dwayne Johnson Was Originally Told To Be More Like George Clooney Or Brad Pitt

At this past Saturdays MTV Movie and TV Awards, Dwayne Johnson received the Generation Award for his contributions to the world of entertainment. Its just the latest accolade for the man who is one of the industrys highest paid actors and is probably the biggest movie star in the world. But Dwayne Johnson didnt find this incredible success in Hollywood from the start. In fact, Dwayne Johnson was originally told to be more like George Clooney or Brad Pitt if he wanted to be successful, as he explained:

There was a time when I was struggling in my career and trying to conform because at that time the biggest movie stars were Brad Pitt and George Clooney and I was told, 'When are you going to be more like them?' A couple of years of that, I finally was miserable and [decided] I have to be myself and see what happens. Fortunately, things worked out. Hollywood conformed around me, but that's the power of being ourselves. That's what this represents.

Its strange in this current day to think of The Rock struggling in his career, but it did happen and everyone has to start somewhere. It seems that back before he became a full-fledged movie star, when Dwayne Johnson was still finding his place in Hollywood, the actor was told to model himself and his acting after the biggest stars of the day, specifically George Clooney and Brad Pitt.

The thinking behind trying to get Dwayne Johnson to conform to those two stars was presumably that if he was more like them, he could achieve their levels of success. Dwayne Johnson didnt dismiss that idea and he was willing to try it to get where he wanted to be. But as he told ET, a few years of trying to be someone hes not made him miserable and didnt even achieve the desired effect.

So when that approach failed, Dwayne Johnson took a gamble and gave being himself a shot and the rest as they say is history. The actor hugely undersells it by saying things worked out because its hard to imagine how much better his career could have gone. When he stopped trying to be Brad Pitt or George Clooney and instead dared to be Dwayne Johnson, his career took off.

This shift, from trying to be someone else and conform to what hes told hes supposed to be, is what was truly required for success according to Dwayne Johnson. This speaks to the power and importance of embracing who you are. Its an inspiring message and one that he has proven works in his own life. The actor also stressed though that authenticity isn't the only ingredient to success, you also have to be compassionate and work your ass off.

Telling Dwayne Johnson to be more like Brad Pitt or George Clooney sounds positively absurd to hear now. Not that there is anything wrong with being George Clooney or Brad Pitt, they are both awesome. But this is very much the kind of cut-and-paste Hollywood thinking we often see where studios try to duplicate each others successes, as if there is a specific equation they can just copy to reproduce the same results. One size does not fit all.

With Dwayne Johnsons early career, the thought was clearly that if its working for Brad Pitt and George Clooney, why wouldnt it work for you. Except Dwayne Johnson is not George Clooney or Brad Pitt. Dwayne Johnson is Dwayne Johnson, and also the Rock. He doesnt fit into that box or fulfill those same kinds of roles and its unnatural and forced to make him conform in that way. Once he stopped trying to fit into that box he found a niche all his own.

Now Dwayne Johnsons star couldnt be brighter and he stands as testament to the power of just having confidence and embracing who you are.

You can next see The Rock embracing who he is in Fast & Furious Presents: Hobbs & Shaw, in theaters on August 2. Check out our 2019 Release Schedule to keep track of all this summers biggest movies.





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